During a recent webinar that I conducted for Small Business Solver, I presented some considerations that you might use when thinking about goals and goal setting.
Of course, my starting point was that our goals should follow the SMART acronym. That is, they should be specific, measurable, achievable, realistic and time-bounded.
However, perhaps we struggle with the process of actually identifying those goals that we think are worthy of pursuing. If I asked you to produce a list of ten goals that you’d like to pursue this year, would it be a challenge to get past number four or five? During the webinar, I offered a list of ideas that can be used to stimulate one’s thinking about goal setting. One of the specific suggestions was to think about some negative consequence that you would like to avoid during the year.
During the Q&A session that followed the presentation, Carla Langhorst, the co-founder of Small Business Solver indicated that she had never thought to set a goal around something that she wanted to avoid. She asked if I had an example that I could share. I mentioned that in my former sales company I had a line of credit with a local bank. Unexpectedly, the bank informed me that they were no longer going to work with companies in my particular industry segment and I lost my line of credit. Consequently, I told Carla that my goal in this example would be written as “we maintained our covenants with the bank and successfully managed our line of credit”.
For more insight into goal setting, I invite you to: