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10 Things Your Home Stager Did NOT Learn From HGTV

We get it, you've watched all of the home renovation and home sale shows, read all of the online articles and tips regarding setting up your home to sell, and you have checked off everything on every home selling checklist you could find, so why would you need to hire a Professional Home Stager? We often hear homeowners say, “I don’t need a stager, I watch HGTV all the time, and I know that I need to remove the clutter and the personal items.”

 

These reality shows have really put the home staging industry in the spotlight over the last few years, and have helped homeowners to better understand the importance of preparing their home prior to listing it for sale. But, while these shows provide the basics of what this preparation involves, they don’t provide the full picture of what it really takes to properly style and STAGE your home in order to evoke the emotional connection that your prospective buyers are looking for.


Your home is one of a kind, and it should be treated as such! You want to stand out from the competition, so why would you use the same checklists as everyone else? Would you clean your own teeth, or would you choose to hire a trained professional to do this for you? Your home deserves the right attention with specific recommendations, geared towards your home, from an expert that specializes in doing just that, in order to highlight your home’s greatest features. So what are these articles and lists NOT telling you? As a Home Stager, these are just a few of the things that we have learned, through our professional training and many years of experience:

 

      1.      Where to place YOUR furniture so that the room remains open and inviting, while maintaining function and flow

 

This does not mean simply moving all of your furniture to the edges of the room. This means understanding proper traffic flow, as well as the latest furniture styling trends. We will evaluate what should stay, what should be removed, and where to properly position your furniture to optimize flow, eliminate awkward spaces, and highlight the best features of the room.

 

      2.      Shelf Styling

 

By far one of the trickiest decorating techniques to master, this is the art of filling the shelves to catch your eye, without diverting your attention from the room. This means selecting the right size and style of pieces to compliment the space and the shelving unit, and understanding the balance between too little and too much.

     

      3.     Paint Colour selection

 

Just because a colour is popular or trendy, does not mean that it’s the best one to use for your home. Colours are selected based on lighting, home style, and the colour of the finishes of the home. Sure, we have our favourites, but each colour is selected to best suit the home.

 

      4.     What local trades will provide you with the best services, at the best value prices

 

We have spent a great amount of our time forging valued relationships with highly skilled trades to ensure that you receive quality work, every time. We only work with professionals, and often these professionals will provide special discounts to our clients.

 

      5.     Where to shop for the final touches and accessories that your home needs

 

We spend more time than anyone shopping for home décor items and finding the best deals, and we can provide you with some direction on this to help you to avoid driving all around town looking for the perfect piece. Of course, you would save even more time if you hired us to provide you with the accessories and accent pieces that your home needs.

 

      6.     Which updates/upgrades will most benefit YOUR house in YOUR market, neighbourhood, and price range

 

We not only evaluate what upgrades and repairs would add to the value of your home, but we look at what will help to increase it’s overall sell-ability – upgrades are not worth much if they’re not the right ones to entice your specific buyers. We consulted on a home once that spent a great deal of money replacing their kitchen, but for their target market, their funds would have been better spent doing other repairs to the home and minor updates to the kitchen.

 

      7.     How to make a bed

 

Forget what your mother taught you – making your bed before work, and styling your bed to sell your home are completely different! I can’t tell you how often we see this common mistake in listing photos.

 

      8.     How to utilize a piece of furniture for an alternate purpose

 

This does not mean putting an end table in an office and calling it a desk. It’s about thinking outside of the box when it comes to finding the right piece, often within your home already, to fulfill a purpose for a room and help to clearly define the space.

 

      9.     How to enhance your curb appeal

 

Yes, cut the grass, trim the trees, and mulch the gardens, we know that you have that covered. But there’s likely more that you should be doing. If your buyers are not engaged with the home before they get to the front door, you could potentially lose out on that sale. We are property stylists, and we want to be sure to create an inviting space, inside and out.

 

      10.    How to maintain function and daily life, while living in a staged home
 
      We understand that it’s not easy to maintain a show-ready home, but we have seen it all and are prepared to provide you with easily implementable solutions to help you to get through the day-to-day. Of course the best part is, in a professionally staged home, you won’t have to maintain it for long before it’s SOLD!

 

The checklists and tips you find online are a great step towards preparing your home, but a Professional Home Stager can provide you with the specific recommendations that will help you to bring in the buyers and sell your home.

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Why Neutral Is Best When Selling

Often times when I view a home for the first time during the staging consultation I see rooms painted in bright colours. Accent walls, matching trim, I’ve even seen colourful ceilings! Sometimes the colours work beautifully in the space, highlighting the furniture or artwork that the homeowner has. Other times the colours just aren’t the right hue and don’t work with the fixed elements in the room (cabinetry, built-ins, flooring, etc.)


Regardless if the colour works in the space or not, when it comes to selling your home, neutral colours are best. Bright, bold colours can really take over a room and can be the only thing people take away from that room. They will forget how many windows the room had – “Did it get a lot of natural sunlight?”; How big the room was – “Would our 9 piece dining room set fit in that space?”; Fixtures that will be purchased with the house – “Was there even a chandelier?” Potential buyers will walk away only remembering the bright red walls, and possibly the fact that they hated them. To sum it up, bright colours can be a distraction from what you’re really trying to sell in the space.


When I recommend to a homeowner that walls should be re-painted a neutral colour I often get different responses. A common response is...”But I LOVE this colour! I chose it myself! I get so many compliments from all of my friends!”


Usually the problem isn’t the actual colour itself. I tell them to definitely use that colour in their next home since it’s a fantastic colour. It goes back to the difference between Interior Decorating and Home Staging. What works for Decorating doesn’t always work for Staging. Decorating is about making a room appeal to the homeowner where Staging is about making a room appeal to a broad range of potential buyers who likely have different tastes than the current homeowner. We are also focused on drawing attention to the selling features of each room – size, architectural details and updated finishes. These things can easily get lost when the wall colour in the room takes center stage. Remember – potential buyers coming through your home are on average only spending a minute looking at each room. They will remember what grabbed their attention first, and that’s usually the paint colour if it’s not a neutral colour.


The other response I often get is that it is way too much work to re-paint. That the colour is too dark, it would take primer plus extra coats of paint, that the room is too large, the ceiling is too high and sometimes I hear that they just don’t want to pay for it.


Painting is the most cost-effective investment you can make in your home that will make a huge difference. By painting your walls a neutral colour, you are making your home move-in ready. No matter who buys your house, they will be able to move their furniture in and not have to worry about it clashing with your previously selected paint colours. Today’s buyers want move-in ready homes and are willing to pay extra for them. Purchasing a home today isn’t easy, and many buyers are maxed out financially just buying the property. They have no budget left for updates, including painting. Also, if you think it’s too much work to re-paint – so will the buyer. They will skip over your house to buy one that is already move-in ready.


When it comes to selling your house, it’s best to repaint in neutral colours before listing the property. Save the bold colours for your next home.

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When Should You Stage?

Q: Should I stage my home before or after I list it for sale?

 

A. You want to address the condition of your home and have it staged prior to putting it on the market as you only have one chance to make a great first impression. The first 2 weeks will be the busiest for viewings of your property as Real Estate Agents will be notified about the new listing on the market. The buyers coming through your property during the first 2 weeks are the most serious buyers who will view the home. Waiting to stage your home after it has been listed for awhile causes you to lose out on creating the right impression with the initial buyers who viewed your home. This means your home will be on the market for a longer period of time, losing its appeal, interfering with your life and costing you more money. The longer your home sits on the market, potential buyers question why it hasn’t sold yet and are more likely to offer less money for your home.

 

A study done in 2008 by the Real Estate Staging Association (RESA) shows that un-staged homes were previously on the market for an average of 57 days and had not sold. Those same homes were taken off the market and staged, then re-listed. Those properties on average sold after 6 days after they were staged, which is 89% less time on the market.

 

Be sure to remember that 2008 was statistically a poor year for real estate sales due to the recession. The study done by RESA shows that staging proved to sell properties at a significantly higher rate than non-staged properties, even in a down market.

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Home Staging in 3 Steps

Having your home staged by a professional Home Stager is a 3 part process:

 

Part 1 is the Staging Consultation. Whether Occupied or Vacant, the Home Stager will meet with the homeowner and go room by room to address the current condition of the home. We will provide a full, detailed report with recommendations for the homeowner to complete in order to prepare their home to be listed for sale. This could include, and is not limited to, painting, cleaning, de-cluttering, updating, neutralizing, depersonalizing, organizing, reconfiguring and removal of furniture and accessories, exterior, landscaping and curb appeal improvements. We are able to walk through the home with “Buyers eyes” and make you aware of the things that buyers will notice. The report also includes an Open House and Showing checklist for the homeowner to refer to before their home is viewed by potential buyers. We will also include a proposal outlining the investment of going forward with showcasing the home.

 

Part 2 is Completing the Recommendations. The homeowner is responsible for completing the recommendations outlined for them in the Consultation Report. This crucial step prepares the home for part 3 of the Home Staging process. It is important to address any repairs or updates needed to improve the overall condition of the home. If necessary, the Home Stager can supply the homeowner with a list of tradespeople who can assist them in completing these tasks.

 

Part 3 is Showcasing the Property. This is when the Home Stager returns to the home and completes the transformation. A team of Home Staging Professionals will go to work placing furniture, artwork, accessories, lighting and other necessary design elements to showcase your home at its best and brightest. We use our training and experience to highlight your home’s best features in order to attract the best buyers who will bring you the best offer. We take into account how each room will show in MLS photos as well as how buyers will navigate through the home during showings and Open Houses. 

 

In occupied homes, we are able to work with the homeowner’s existing furniture and accessories to better market each room. We are also able to bring in an assortment of pieces if necessary.

In vacant homes, we are able to supply all furniture and accessories necessary to showcase the home.

 

Showcasing can be completed throughout the entire property or just the impact rooms, meaning we can work with all different budgets.

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What is the difference between Home Staging and Interior Decorating?

Home Staging is a highly effective and proven real estate marketing strategy used to aid in selling a home that is listed for sale. Home Staging is about merchandising the product (the home) to appeal to its target market, in order to secure an acceptable offer in the least amount of time. Home Staging is about appealing to the buyer, not the homeowner's personal tastes.

 

Interior Decorating is for the homeowner’s enjoyment, reflecting and appealing to their individual style, taste and needs. It encompasses all, or a combination of, selecting finishes, colour schemes, furniture, fabrics, lighting, artwork and accessories as well as their final placement within the space. Interior Decorating is very personal to the homeowner.

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What Is Home Staging?

Home Staging is the investment of preparing a home for sale in order to secure equity and spend the least amount of time on the market. Your home must show at its best in order to attract the best buyer and the best offer.

The house is now a product which needs to be professionally merchandised for a quick and profitable sale.

 

The goal of Home Staging is to make necessary improvements to the property to ensure it appeals to the target market. Home Staging addresses the condition of the home as well as the function, layout, focal points and selling features. Staging techniques are used to create a space that potential buyers picture themselves living in. This establishes an emotional connection between the potential buyer and the house, resulting in an offer being made on the property. This can often lead to multiple offer situations and bidding wars if more than one buyer falls in love with the property; which potentially means more profit for the seller. You only have one opportunity to create a good first-impression with buyers - ensure your home is market-ready by enlisting the help of a professional Home Stager.

 

Home Selling Edge is a professional property styling firm dedicated to creating beautiful living spaces. We offer the creative solutions you need whether you are planning to sell and are looking for an edge over the competition, or if you’re planning to stay and want your home to reflect your personal style. We provide our services to homes in Kitchener, Waterloo, Cambridge & surrounding areas.

View our portfolio here.

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Cleaning Tips For Selling Your Home

Everyone knows you should clean your home before you list it for sale but are you only touching the surface? When it comes to the sale of your largest asset, it is crucial that you deep clean your home top to bottom as buyers will be looking everywhere.

 

Here is a list of commonly forgotton about areas that definitely need to be cleaned:

 

  • Vacuum, sweep and/or mop every room in the house. Be sure to move furniture also.
  • Clean all bathrooms. You want to make sure they sparkle and shine. Be sure to do a good job on showers, tubs and toilets as buyers want to see these personal areas be as clean as new.
  • Wipe down bathroom walls, especially the spot underneath where your towels hang. Water often gets splashed onto the wall while we’re drying our hands and it drips down, leaving marks.
  • Clean all mirrors.
  • Clean all sinks and faucets.
  • Clean windows inside and out. Buyers WILL notice dirty windows. This includes blinds. Blinds build up dust very easily so don't assume they are clean.
  • Check all light switches and ensure face plates are clean.
  • Kitchen cupboards – clean inside and out.
  • Clean all doors, especially the knobs and handles.
  • Dust all furniture.
  • Dust in the corners of the each room to remove any cobwebs.
  • Wipe down all trim, you’ll be surprised at how dirty this can get.
  • Clean all appliances inside and out.

 

By following the above list you will have a sparkling clean house that buyers will appreciate. You should also go over this checklist on a weekly basis while selling to ensure your home is clean for all Open Houses and showings.

 

Home Selling Edge is a professional property styling firm dedicated to creating beautiful living spaces. We offer the creative solutions you need whether you are planning to sell and are looking for an edge over the competition, or if you’re planning to stay and want your home to reflect your personal style. We provide our services to homes in Kitchener, Waterloo, Cambridge & surrounding areas.

 

View our portfolio here.

 

Sign-up for our e-newsletter, featuring Latest News, Decorating Trends & Tips, Store Sales and much more!

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When Should You Call a Home Stager?

Recently I received an inquiry from a couple who are thinking about selling their home in about a year. You may be thinking, “Why would they call a Stager a year in advance? That seems way too early!” The truth is it is never too early to start thinking about your resale plan. As soon as you even consider selling your home, you should book a consultation with a professional Home Stager to have the property evaluated.


In a Staging Consultation, your Home Stager will tour your home with “buyers’ eyes” and do a room by room analysis to determine how to best market your home to the target demographic. They will provide you with recommendations that may include some of the following improvements: painting, replacing flooring, updating countertops, lighting and fixtures, rearranging furniture, adding accessories, landscaping and always will include cleaning and de-cluttering advice.  All of these recommendations are based on the condition of your home, keeping in mind the target demographic of buyer as well as the price point of the property. Your Stager will explain the improvements that are a must and where you will see a return on your investment.


By calling a Home Stager well in advance to listing your home for sale, you are giving yourself ample time to complete all of the crucial recommendations for marketing your home. It does take quite a bit of time to sort through your belongings, determining what is to be packed, donated, sold or thrown away. This is a task that all homeowners face when selling their home. If you need to replace flooring or paint numerous rooms in the house, by getting a head start you have time to set money aside for these improvements instead of scrambling at the last minute. Calling a Stager just a week before listing is not in your best interest as you may not have enough time to complete the recommendations; therefore listing your property before it is truly market ready.

 

When it comes to the sale of your largest asset, it is crucial that you are putting the best product on the market. Don’t let buyers chip away at your asking price because you didn’t give yourself enough time to prepare your home for sale.


To get a personalized home evaluation, contact Home Selling Edge to book a Staging Consultation.

Home Selling Edge is a professional property styling firm dedicated to creating beautiful living spaces. We offer the creative solutions you need whether you are planning to sell and are looking for an edge over the competition, or if you’re planning to stay and want your home to reflect your personal style. We provide our services to homes in Kitchener, Waterloo, Cambridge & surrounding areas.

View our portfolio here.

Sign-up for our e-newsletter, featuring Latest News, Decorating Trends & Tips, Store Sales and much more!

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Home Staging Curb Appeal Tips

Now that the snow is melting and we’re starting to see some spring-like days, curb appeal is an extremely important task to address if you’ve been thinking about selling your home this spring.  Your home’s exterior is the first impression every potential buyer will see upon arriving to the Open House or showing and it is a key area that can help make or break your sale. Here are a few tips to help get you started on ensuring your home has major curb appeal:

 

  • Maintain regular watering, mowing, edging and weeding schedule
  • Remove any dead plants and replace with seasonal colourful flowers and plants
  • Add fresh mulch to all beds – choose black mulch over red always
  • Make sure your front porch is tidy and inviting
  • Make sure trees and bushes are trimmed back and do not impede on traffic flow leading up to front door
  • Repaint front door and replace hardware if needed
  • Power-wash the outside of the house
  • Make sure porch lighting is working and free of cob webs
  • Use outdoor furniture and accessories to create inviting living spaces

All of these tips are easy to do and cost little to no money, however will make a huge difference if implemented. If a buyer is unimpressed with the exterior of your house, they might not even bother going inside. Don’t give buyers a bad impression of your house before they even step through the door.


To get a personalized home evaluation, including curb appeal solutions and tips specific to your property, contact Home Selling Edge to book a Staging Consultation.

 

Home Selling Edge is a professional property styling firm dedicated to creating beautiful living spaces. We offer the creative solutions you need whether you are planning to sell and are looking for an edge over the competition, or if you’re planning to stay and want your home to reflect your personal style. We provide our services to homes in Kitchener, Waterloo, Cambridge & surrounding areas.

 

View our portfolio here.

 

Sign-up for our e-newsletter, featuring Latest News, Decorating Trends & Tips, Store Sales and much more!

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8 Reasons Why You Should Stage a Vacant Property

Most homes that are listed for sale are still lived in by the Seller until the home is sold; however many homes are now listed after the Seller has already moved out and into their new home. The biggest mistake these Sellers make is trying to sell the home while it is empty. Vacant homes feel cold, boring and uninviting and because of this they take much longer to sell. Buyers are not wowed when they tour the home and cannot visualize how they will live in the space.

 

If you are planning on selling your vacant home, your next step is to hire a professional Home Stager to showcase the property at its best. Here are 8 reasons why you should stage a vacant property:

 

1. Empty Rooms Appear Smaller Than They Truly Are

  • Many people think an empty room will look larger however the reality is they actually feel smaller.
  • Potential Buyers may think their furniture won’t fit in the key rooms of the home and cross your property off of their list. When Buyers start questioning a home, they usually walk away.
  • People are visual – if the rooms feel small, written dimensions won’t change their minds. Show them a full living room set can fit in the living room and a full queen bedroom set can fit in the master bedroom.

2. 90% of People Cannot Envision Furniture in an Empty Room

  • Home buying is an emotional process – emotions are evoked through seeing the total package, not by empty rooms which feel cold, lonely and uninviting.
  • Buyers will miss out on the true potential of each room without a visual presentation of the space.
  • Don’t narrow down your potential Buyer pool to only 10% of the people coming through the door.

3. Staged Homes on Average Sell 70% Faster Than Un-Staged Homes

  • When selling your home, the goal is to sell it for as much money as possible and as quickly as possible. The longer your home sits on the market, the less money you will make on the sale.
  • When a home has been on the market for awhile, Buyers and their Realtors will wonder what is wrong with the home or the area and may even skip over it when setting up showings.
  • If a vacant home is not selling, the price continues to be lowered in order to entice Buyers, as that is the sole marketing tool. The investment to stage your home will always cost less than your first price reduction. Don’t leave money on the table when selling your largest asset.

4. Staging Puts Money in Your Pocket

  • According to The National Association of Realtors, staged homes typically see an 8-10% return on a 1-3% investment.
  • When Buyers see an empty house, they think the Seller is desperate to sell and they lowball offer. Do you want to attract serious Buyers with serious offers or bargain hunters?
  • Staged homes can usually support a higher list price. Many times after a property is staged, the Realtor will increase the asking price as the features of the home have been enhanced and the overall presentation of the property is better.
  • Studies have shown that Buyers are willing to pay a premium for a home they have fallen in love with. Sometimes this means they will even pay more than the asking price.

5. Staged Homes Photograph Better

  • Over 90% of today’s Buyers start their home search online. Photos of empty spaces do no wow anyone.
  • If a Buyer is unimpressed by your home from the online photos, it is less likely they will even set up a viewing of it. Don’t lose Buyers before they even come through the door.
  • Many homes today are purchased by foreign investors who solely view a property online. Don’t ignore this market. (Think this doesn’t happen in your neighbourhood? Think again. Kitchener, Waterloo and Cambridge are all listed within the top 5 investment towns in Ontario.)

6. Staging Draws Attention Away From Any Flaws & Focuses Buyers’ Attention on the Architectural & Selling Features of the Home Instead

  • In a vacant home, normal wear and tear will become magnified. Buyers will notice every tiny imperfection and focus on them instead of the great features of the home.
  • Home Staging redirects the Buyers’ focus to the selling features while visually diminishing the flaws.
  • Buyers are looking for reasons to be able to offer less money for your home – don’t give them any.

7. Staging Creates a Lifestyle That Appeals to the Home’s Target Demographic of Buyers

  • Like all types of sales, Real Estate has target demographics and markets. In order to secure a sale, you must know your demographic and ensure you market to them effectively.
  • People don’t buy houses, they buy homes. They shop for houses with logic, but buy homes on emotion. Vacant houses feel lifeless and cold, making it difficult for Buyers to feel an emotional connection. By staging your home to appeal to the target demographic, you will evoke the emotion that will lead to the sale.
  • Buyers only take 10-15 seconds to make a decision about a space! If the property is vacant, there is nothing to keep them interested in staying longer and nothing memorable about it after they leave. Staged homes give Buyers something to stay and talk about. The longer you can keep a Buyer in the home, the better the chance they will find features that they like and visualize themselves living there.

8. Staged Homes Sell Faster in Slow Markets & for More Money in Hot Markets

  • Home Staging has consistently proven to add value to any home.
  • Don’t help sell the house down the street! Ensure your home shows at its very best, target your demographic and outshine your competition.
  • Treat the sale of your largest asset as a real business transaction, because it is one.

 

Home Staging is a smart investment that is crucial for selling vacant properties. It is a proven marketing tool that brings real results – higher sales in shorter amounts of time. By not staging your vacant property, you are risking having it sit on the market, reducing the asking price, and having it become stale – ultimately costing you much more than the investment for staging ever would. Be a smart Seller – give your Home the Selling Edge and Stage.

 

Home Selling Edge is a professional property styling firm dedicated to creating beautiful living spaces. We offer the creative solutions you need whether you are planning to sell and are looking for an edge over the competition, or if you’re planning to stay and want your home to reflect your personal style. We provide our services to homes in Kitchener, Waterloo, Cambridge & surrounding areas.

 

View our portfolio here.

 

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Contributors

Jennifer Roth
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February 5, 2015
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Stephanie Catcher
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December 31, 2014
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August 18, 2014
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Liana Carvalho
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Steve Catcher
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Richard Ventura
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Mark Carruthers
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April 3, 2014
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2014

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Is Furniture Holding y ...
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Front Door Fix-Up
Why Neutral Is Best Wh ...
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When Should You Stage?
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Multiple Offer - Buyer ...
Home Staging in 3 Step ...
Wild Things
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Heritage in a Home
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What Is Home Staging?
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Thinking Bungalow
Leadership Advice: How ...
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Curb Appeal
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Home Staging Curb Appe ...
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Your Couch is a Beast!
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